15 Sep
Without buyers, Hummer’s life has finally come to an end
Posted in Uncategorized on 15.09.10 by Merlyn
In fact, the Hummer’s life is still quite wonderful. Hummer cars in 1979, the U.S. military forces and equipment had been used in the Persian Gulf war 20 years ago, in addition to command vehicles, there are drag gun carriage, radio communications vehicles, ambulances, mobile repair vehicles and distortion such as bullet-proof box truck vehicle. As the market demand changes slowly toward civilian Hummer. 1992, began selling a civilian Hummer, the U.S. film star Arnold Schwarzenegger became the first civilian Hummer vehicle owner. It also laid a Hummer consumer group orientation: the rich, tough guy, and enjoys popular support.
In 1999, the General Motors Hummer brand from the owner – AMG company acquired the right to use the Hummer trademark and production rights, but in a few years after GM’s, the era of high oil prices, as high fuel consumption cars representatives, Hummer drew protests from environmentalists, American society and even formed a “wave of anti-Hummer.”
Followed naturally Hummer sales steadily decline. According to statistics, in 2006, HUMMER sales in the U.S. market more than 70,000, but in 2007, Hummer sales began to decline: in 2007 fell 22%; 2008, down 51%; 2009, down 64 %. First half of 2010, HUMMER sales in the U.S. market fell to 16,158, compared with the same period in 2009 decreased by 60%.