15 Sep
Hummer is a niche brands, niche brands operating there have been difficulties
Posted in Uncategorized on 15.09.10 by Merlyn
So, some people Hummer’s “end” due to high fuel consumption vehicles fate, but this is not the only factor forcing out its then?
“Hummer is a niche brands, niche brands operating there have been difficulties.” Global management consulting firm AT Kearney vice president, managing director of Sun Jian said China, as they are not as popular brands, with different segments market multiple product lines, “East West, light does not shine, even if a product problem, add other products can also be achieved.”
Indeed, the Hummer’s product line is a single, only SUV model and is divided into H1, H2, H3 series, together with the slow pace of product updates, H1 product in late 2006 has stopped production. “For enterprises, the scale is very important, but niche brands generally do not scale, and broaden the product line is not good, if they make the slightest mistake, operational risk will be great.” Sun Jian said.
However, a minority in the automotive industry, the brand, there are some business tactics are. Porsche is a good example. Financial problems in 2000, the Porsche SUV introduced in 2002 models – the Cayenne, Cayenne-be hot then, Porsche also makes a smooth turn around. Sun Jian that “the minority should also pay attention to market changes in the brand, to keep abreast of consumer preferences, time to adjust the production line to meet market demand, which is the Porsche of successful experience, but also the failure of the Hummer.”