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3, a breakthrough product strength. As a pioneer in the online purchasing power of the Amazon almost all concentrated in the online purchasing features and practical utility, the purchase of books to consumers are aware of the need, not aware of all thought, and in accordance with the process of industrial development section For a time convenient textbook development, reading, etc. advanced tools, such as retail services in order to maintain its accessibility, search services on the “cloud” computing (a global network to run the server), as well as in recent years to develop and introduce electronic reader (wireless internet access can read any book), are specialized in vertical depth, under the guidance force of the products to be added precision to create. The rapid rise of many brands are based in large part focus on breakthrough products force, Motorola, LG, Apple, etc. have a strong vertical mining products by force to break the shackles of market competition. Product and brand value of the enterprise and composite then carved from the superficial to the important points of support, because it will be completed in three ways to meet consumer group effectiveness. First, the direct value of the product utility and brand concept simply connected, this simple and direct anastomosis, it enables consumers appreciative. Second, the concept of brand value, the decomposition of line drawing style, and to expand the product range and sophisticated level of actual use, the Amazon is a classic reference. Finally, according to consumer life and the fast evolution of consumer culture, to transform and enrich the product in order to deepen and form a concept of multiple meanings.

4, forging professional achievement. Has always been professional achievement has been the driving force at the core business of evolution, a lot of marketing theory to denounce such technology expertise and business development can not meet the general needs of the consumer market, in fact, to some extent, a one-sided words, the reality of the market, professional technology has become a leading brand development company, and the importance of scale, from Google’s search technology to HP’s personal computer can touch, to ongoing technical fission Adobe, which has been very clear to demonstrated professional and technical guidance on the role of the consumer market and the driving force. Therefore, the value of corporate and brand concept, once formed, the concept of professional and technical strength based on vertical integration becomes very important and critical, in general, from two angles from vertical integration to promote to a higher level of professional achievement forward. First, focus on the nature and determine the value of consumption concept, development of multi-professional tools, such as Ctrip service in the whole book to Oracle’s ERP model, Amazon and Wal-Mart retail textbook process management of highly specialized application of technology to learn, develop a professional line booking system module, so in many hotel reservation companies stand out. Second, integration, and and further development of core strength and expertise to form all the elements related to the continuous professional breakthroughs in space. HP’s technical strength in the experience of the so-called market-oriented professional orientation and then begin the technical development effort, this deep understanding of the development of personal computers to enable the application of the traditional start of the mouse, touch monitor to be a progressive direction. Another example is the “big vision” Home Textiles, which the colors, fabrics and other more stylish and elegant fashion sense subdivided into simple, elegant, neo-classical pastoral flavor and low-key luxury, and then expand the professional platform for the creation of professional standards or higher to build,””Great vision bo male heart in the textile industry and fashion industry to cooperate with the domestic apparel designers that signed with France, Germany, Denmark and other excellent long-term alliance design studio in 2005, is the world’s largest Decal design and production company co-flower design, these high professional relevance across a range of areas of industrial cooperation”to”great vision and standards of professional achievement was forging more difficult to cross, creating a tremendous market broad power customers to the brand to achieve the value of thorough reflection dripping.