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3, tide effect. In the same industry, companies and brands how to maintain continued market competition to win power and changing consumer demand in the consumer, the most direct and effective way to build the forefront of brand effect. As the name suggests, big waves before the tide always stand to lead the trend and strength so that the entire stock of the impact of great wave, and to form the forefront of the market value of the brand, we must firmly focus on the principle of vertical integration strategy in each market create market-leading consumer stage of consumer price trends in the value of points, as the leading brand of domestic kitchen appliances side too, a large extent, was made the forefront of brand value effect of vertical integration, from the original hood quality and technology leader in re- The design later lead to today’s technology jump, every market development stage of all consumer demand, according to the actual value of Dazaojuyou Shuaixianchansheng influence the depth of brand value, this Chixu the forefront effect Shi Fangtaiyijing stability Jiandemiandui the more mature brutal industry competition, the biggest revelation given tide effect is not reciprocal enterprise competition, but rather in the special consumption period, a certain foundation of any business and the brand can rely on this market-based and longitudinal depth the principles of integrated strategic campaigns quickly and continuously to form corporate and brand competitiveness, where the depth and speed is the rapid rise of many domestic small and medium enterprises a key factor, because the market after 30 years in brutal baptism of many Chinese companies in the enterprise unit value of element level, the poem such as technology, quality, technology and design are all elevated to a certain height and state, based on the value of these elements in the basic situation of the other, there should be more domestic brands (not products) booming rather than long-term foreign and brand in the shadow gradually weakened to survive, or to side too, for example, in 2008, was known as the “International Industrial Design Oscar” of the German iF design award (International Industrial Design “Gold as the Award “), is a typical product from China to the Chinese brand values to create the transformation. IF judges with the words of one member is represented by: side too is an excellent brand kitchen electrical industry, winning side so that I see the Chinese manufacturers are moving from pure pieces of “manufactured goods” steady progress to branding, companies development of new products and expand the brand in the process of being greatly increase its own design capability, which is very encouraging. Therefore, if at all times maintain the value-based consumer and market depth idea of the real domestic enterprises and the rise and strong brand within reach.

4, the center effect. General effect of the heart is divided into two levels, one is internal to the heart, mainly referring to the value of the brand itself as deep mining. One obstacle is the world famous Swiss Army knife knife number of units of value for its collection and a sharp portable life problem-solving experts, not only that, the core of its proprietary image also extends to such as small blade, scissors and key ring, etc., and later in key ring added corkscrew, bottle opener, skinning pliers, saw, magnifying glass, measuring instrument, which any one of the cells without associated products do not have the simple product competitive, but the overall strengthening of the base core values, then gushing out of its competitive capacity. The second is external to the heart, external to the heart is generally based on corporate and brand resources in the current situation can not support the expected objectives of the strategy to achieve the specific actions required to supply the need to seek out corporate and brand based on core values of the series of useful resources, HP’s acquisition of Compaq, Philips acquired Life Systems, a biomedical company, colorful and dynamic companies such as U.S. lighting maker Genlyte two major categories of health care and lighting business core industries (because the two types of Philips Lighting in the medical and industrial world’s top 3 and the first), which are to strengthen the brand’s core values of current and future strategies, each gave a kind of external resources into the core business and brand value of more value orientation and the level of support points of market and consumption, these values greatly enhance the value of the original brand based on the breadth and depth, but also effectively depriving the industry of competing for similar products, quickly and effectively widening Jing Zheng distance.

5, paste effect. Survival of the current brand of domestic enterprises Shijianpubian short, there is one important that Bu Neng Yuan Yin Xiao Fei value with changing demand 同步, many corporate brands trying to achieve creative Xing Qi market making activities of Muguang He tried a number of novel, Dan Yu Zaochengchixu consumer enthusiasm, domestic brands often be unsustainable. Consumption of each customer in the adoption of the life cycle of each phase has its particular needs of the consumer value of a brand if the consumer can not be accepted in each cycle of building a customer-specific brand value utility, customers will eventually choose to re- related to the corresponding demand for branded products and substitutes, to say here is not to create a new industry or the category can be sure of success in the corporate and brand into a glorious future in the country so there are also many cases of failure, the most critical here is to make a paste brand effect, that the value of the brand transformation (extension and expansion) moments of consumption and consumer groups live in close contact, brand value and customers living space full of space docking. Procter & Gamble has invested heavily in recent years been networking with the community, and its significance in this. Compared to 90 years in the 20th century, the degradation of P & G 10 years, nearly 7 years of P & G and its many brands under the command of the brilliant back into the past, in particular – the global brand network – to be rated as outstanding representatives of Olay, Oil of Olay in remodeling and improvement of the brand value of history, always adhere to the brand stick effect, the Hydra whitening as a core value of infinite depth extension, from raw material selection (to the plant expansion) to the practical effect of the breakdown products (soft line cases , Hydra series cases, white line cases, etc.), and these values is completely vertical depth and customers together to create a short life, you can see the company’s brand personnel from traditional research to consumer groups immersion research, consumers spend more time in the home, shopping with them, and become a part of their lives. This and consumer groups in the life of the paste into the ultimate brand value and customer communion stick effect. Therefore, continued operation of a brand not only to create a completely different category of the industry and, more importantly, the brand value can form a paste in vertical effect.