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Recently, LouisVuitton flagship store in Shanghai Plaza officially opened in the store among the world’s first hand-studio (Louis Vuitton Atelier). Also show a variety of hand studio special custom products, such as: the first appearance in China, a special customized mini-series, put champagne and drinking cups of the suitcase, and guests can enjoy a precious caviar taste trip travel food boxes, etc., show the unique brand of customized service and whimsy. Meanwhile, the Shanghai studio will be guests on hand while providing personalized custom (Made-to-Order), tailor (Custom-Made), text and letter stamping, drawing and the Mon Monogram, including all the special set system of services.

When you open this advanced custom Louis Vuitton luggage caviar meals when traveling, whether its small stature or practical content, absolutely can make love to sip champagne, high taste you love caviar its scenery and elegant.

Travel always seems to rush a busy schedule away from home, warm fire, sweet and delicious soup. However, when you open the Louis Vuitton travel this advanced custom caviar meal box, whether its small stature or practical content, absolutely can make love to sip champagne, high taste you love caviar it scenery and elegant. If only a small vanity case, wrapped in Louis Vuitton embossed leather amulet-like, and gently turn on the spin button, he would appreciate them exquisite tableware and cups: so elegant, never ceased to impress.

3, tide effect. In the same industry, companies and brands how to maintain continued market competition to win power and changing consumer demand in the consumer, the most direct and effective way to build the forefront of brand effect. As the name suggests, big waves before the tide always stand to lead the trend and strength so that the entire stock of the impact of great wave, and to form the forefront of the market value of the brand, we must firmly focus on the principle of vertical integration strategy in each market create market-leading consumer stage of consumer price trends in the value of points, as the leading brand of domestic kitchen appliances side too, a large extent, was made the forefront of brand value effect of vertical integration, from the original hood quality and technology leader in re- The design later lead to today’s technology jump, every market development stage of all consumer demand, according to the actual value of Dazaojuyou Shuaixianchansheng influence the depth of brand value, this Chixu the forefront effect Shi Fangtaiyijing stability Jiandemiandui the more mature brutal industry competition, the biggest revelation given tide effect is not reciprocal enterprise competition, but rather in the special consumption period, a certain foundation of any business and the brand can rely on this market-based and longitudinal depth the principles of integrated strategic campaigns quickly and continuously to form corporate and brand competitiveness, where the depth and speed is the rapid rise of many domestic small and medium enterprises a key factor, because the market after 30 years in brutal baptism of many Chinese companies in the enterprise unit value of element level, the poem such as technology, quality, technology and design are all elevated to a certain height and state, based on the value of these elements in the basic situation of the other, there should be more domestic brands (not products) booming rather than long-term foreign and brand in the shadow gradually weakened to survive, or to side too, for example, in 2008, was known as the “International Industrial Design Oscar” of the German iF design award (International Industrial Design “Gold as the Award “), is a typical product from China to the Chinese brand values to create the transformation. IF judges with the words of one member is represented by: side too is an excellent brand kitchen electrical industry, winning side so that I see the Chinese manufacturers are moving from pure pieces of “manufactured goods” steady progress to branding, companies development of new products and expand the brand in the process of being greatly increase its own design capability, which is very encouraging. Therefore, if at all times maintain the value-based consumer and market depth idea of the real domestic enterprises and the rise and strong brand within reach.

4, the center effect. General effect of the heart is divided into two levels, one is internal to the heart, mainly referring to the value of the brand itself as deep mining. One obstacle is the world famous Swiss Army knife knife number of units of value for its collection and a sharp portable life problem-solving experts, not only that, the core of its proprietary image also extends to such as small blade, scissors and key ring, etc., and later in key ring added corkscrew, bottle opener, skinning pliers, saw, magnifying glass, measuring instrument, which any one of the cells without associated products do not have the simple product competitive, but the overall strengthening of the base core values, then gushing out of its competitive capacity. The second is external to the heart, external to the heart is generally based on corporate and brand resources in the current situation can not support the expected objectives of the strategy to achieve the specific actions required to supply the need to seek out corporate and brand based on core values of the series of useful resources, HP’s acquisition of Compaq, Philips acquired Life Systems, a biomedical company, colorful and dynamic companies such as U.S. lighting maker Genlyte two major categories of health care and lighting business core industries (because the two types of Philips Lighting in the medical and industrial world’s top 3 and the first), which are to strengthen the brand’s core values of current and future strategies, each gave a kind of external resources into the core business and brand value of more value orientation and the level of support points of market and consumption, these values greatly enhance the value of the original brand based on the breadth and depth, but also effectively depriving the industry of competing for similar products, quickly and effectively widening Jing Zheng distance.

5, paste effect. Survival of the current brand of domestic enterprises Shijianpubian short, there is one important that Bu Neng Yuan Yin Xiao Fei value with changing demand 同步, many corporate brands trying to achieve creative Xing Qi market making activities of Muguang He tried a number of novel, Dan Yu Zaochengchixu consumer enthusiasm, domestic brands often be unsustainable. Consumption of each customer in the adoption of the life cycle of each phase has its particular needs of the consumer value of a brand if the consumer can not be accepted in each cycle of building a customer-specific brand value utility, customers will eventually choose to re- related to the corresponding demand for branded products and substitutes, to say here is not to create a new industry or the category can be sure of success in the corporate and brand into a glorious future in the country so there are also many cases of failure, the most critical here is to make a paste brand effect, that the value of the brand transformation (extension and expansion) moments of consumption and consumer groups live in close contact, brand value and customers living space full of space docking. Procter & Gamble has invested heavily in recent years been networking with the community, and its significance in this. Compared to 90 years in the 20th century, the degradation of P & G 10 years, nearly 7 years of P & G and its many brands under the command of the brilliant back into the past, in particular – the global brand network – to be rated as outstanding representatives of Olay, Oil of Olay in remodeling and improvement of the brand value of history, always adhere to the brand stick effect, the Hydra whitening as a core value of infinite depth extension, from raw material selection (to the plant expansion) to the practical effect of the breakdown products (soft line cases , Hydra series cases, white line cases, etc.), and these values is completely vertical depth and customers together to create a short life, you can see the company’s brand personnel from traditional research to consumer groups immersion research, consumers spend more time in the home, shopping with them, and become a part of their lives. This and consumer groups in the life of the paste into the ultimate brand value and customer communion stick effect. Therefore, continued operation of a brand not only to create a completely different category of the industry and, more importantly, the brand value can form a paste in vertical effect.

Under the principle of vertical integration strategy, the pursuit of the ultimate value of the brand, primarily through five kinds of effects to achieve, that is intelligent effect, fission effect, tide effect, effect-and-paste effect to the heart.

1, intelligent effect. The global handset market, we must break through such as Nokia, Motorola and other brand mobile phone monopoly of shackles, should be how 办? Blackberry and Apple gives the answer. China mobile phone market, to break through various Nokia, Motorola, Samsung, including the powerful players followed, LG, Sony Ericsson and other so-called monopoly of siege, but also to change how? Dopod gives the answer. Apple, Blackberry, Dopod and so they break through the traditional market is only a cage Is the brand on the market segments that simple? Absolutely not, take a look at Apple and blackberry in a variety of resources on value-based vertical integration in the process of how the general value of the phone-depth, sophisticated and rich forging, can be found in nature of the problem. Smartphones only a segment different from the traditional phone-style concept of orientation, but its real success is the result of which go beyond the traditional mobile operators such as technology, design and other aspects of a Seiko, so far the ultimate manner beyond the traditional concept of the mobile phone. The concept of this smart and practical significance of results is to conduct in-depth phone based on the value of mining, it has more advanced, convenient and more difficult to solve the problem of the value of performance, therefore, the core of this intelligence is more advanced and optimized, more accurate and smoother, this sense of domestic mobile phones to break the heads of difficulties does not seem impossible for the county Board.

2, fission effect. How great the power of atomic fission, the fission of China Dongfeng series missile forces, the United States spend each year regardless of the number of military ballistic missile defense system should be built. By the same token, a business and brand in the fissile core values on the market also has overwhelming competitive forces. Fission effect from the value of enterprises in the base under the conditions of unlimited value on the basis of digging the value associated with a number of points, and to integrate them, a value of each point will be further integrated into the actual consumption of a special effect, when the formation of a number of value points, and the resulting utility value of many of the actual consumption showed a large area, one on corporate and brand of high-value network of networks arose. Network and these values are all worth points based on the value of maintaining the same strain with lineal relationship to this, companies and brands in the market competition has rarely had to contend with, and then the business and has already broken it in the industry boundaries, in its initial industry involved basically marginalized by constant depth value creation is difficult to define your brand so that in a specific industry, it is important to the industries involved were superimposed. From its corporate and brand their own point of view, it evolved from the initial marginalization industry into a new industry. Adobe Systems Inc. in the United States, a short course of 25 years, has become a product for the global software giant to provide systematic, based on its initial value of the brand allows users to accurately print out computer files, and all the formatting, graphics, and text do not change the Adobe PostScript technology. In order to base the value of this infinite depth extension of the technology began to fission, in 1993, companies released Adobe Acrobat software and Adobe Portable Document Format (PDF) (2007 年底, PDF has been accepted as ISO international standards ). In 2004, for corporate users server product line Adobe LiveCyele come out, the product can simplify and automate the flow of information, while securely extend business processes outside the firewall. 2005 through the acquisition of other companies, but also access to basic values associated with Flash and DreamWeaver two technologies, so make Adobe’s industry, from desktop to mobile devices infiltrate the market and multimedia publishing, such as mobile phones.

Software Name: Enterprise Resource Management System ICERM (C / S version)

Scope: medium-sized clothing, shoes, Pijuxiangbao class enterprise

Features: ICERM (C / S version) is the subject of extensive investigation and analysis, well-designed, complete with advanced technology development chain management system
CERM (C / S version) is for the apparel, footwear industry, after extensive investigation and analysis, well-designed, using advanced object-oriented technology development to complete the business chain management system. Comprehensive logistics, distribution, making the whole process of business analysis, computer management, enterprise business management and business decision-making integrity together. System is divided into three parts, ICERM head office management system, ICDMS branch management system and ICPOS stores system (multi-branch store management system). For all aspects of the enterprise management services designed to combine the three parts of the system together, constitute a complete, advanced enterprise management system.

ICERM (C / S version) Company management systems

The system of brand management enterprises, many types of product promotion, ordering management, product production (procurement), channel distribution, retail business and other related services (inventory optimization management, commodity distribution plans, marketing strategy development , VIP management, with goods). Through the system, the company headquarters in real-time access to external market information, and agents, counter-operated stores and shopping malls (stores) the sales details for the collection, classification, analysis, integration. Through the data are treated, headquarters staff can keep abreast of sales across stores, inventory, and timely change product marketing plans, marketing services and brand owners to provide relevant business data.

ICDMS Branch Management

ICDMS main business office management system is to manage the lower branch agencies (branches, agents, shops, etc.) to assist management company appointed to complete the business plan, deployment of business, storage business, the implementation of the retail business, the implementation of company marketing policies, data analysis for the company to provide the original retail sales data, inventory data, Invoicing data.

ICPOS store management system

ICPOS retail store system is mainly used to store the terminal, he was in sales for the enterprise implementation of the policy (policy activities, membership policies, sale); management into the shop, sale, transfer, deposit; handle retail random events (Returns, deposit, promotion , VIP sales, entry orders, and purchases, change clothes); collecting, compiling and analyzing local data and the underlying data for the headquarters.

3, a breakthrough product strength. As a pioneer in the online purchasing power of the Amazon almost all concentrated in the online purchasing features and practical utility, the purchase of books to consumers are aware of the need, not aware of all thought, and in accordance with the process of industrial development section For a time convenient textbook development, reading, etc. advanced tools, such as retail services in order to maintain its accessibility, search services on the “cloud” computing (a global network to run the server), as well as in recent years to develop and introduce electronic reader (wireless internet access can read any book), are specialized in vertical depth, under the guidance force of the products to be added precision to create. The rapid rise of many brands are based in large part focus on breakthrough products force, Motorola, LG, Apple, etc. have a strong vertical mining products by force to break the shackles of market competition. Product and brand value of the enterprise and composite then carved from the superficial to the important points of support, because it will be completed in three ways to meet consumer group effectiveness. First, the direct value of the product utility and brand concept simply connected, this simple and direct anastomosis, it enables consumers appreciative. Second, the concept of brand value, the decomposition of line drawing style, and to expand the product range and sophisticated level of actual use, the Amazon is a classic reference. Finally, according to consumer life and the fast evolution of consumer culture, to transform and enrich the product in order to deepen and form a concept of multiple meanings.

4, forging professional achievement. Has always been professional achievement has been the driving force at the core business of evolution, a lot of marketing theory to denounce such technology expertise and business development can not meet the general needs of the consumer market, in fact, to some extent, a one-sided words, the reality of the market, professional technology has become a leading brand development company, and the importance of scale, from Google’s search technology to HP’s personal computer can touch, to ongoing technical fission Adobe, which has been very clear to demonstrated professional and technical guidance on the role of the consumer market and the driving force. Therefore, the value of corporate and brand concept, once formed, the concept of professional and technical strength based on vertical integration becomes very important and critical, in general, from two angles from vertical integration to promote to a higher level of professional achievement forward. First, focus on the nature and determine the value of consumption concept, development of multi-professional tools, such as Ctrip service in the whole book to Oracle’s ERP model, Amazon and Wal-Mart retail textbook process management of highly specialized application of technology to learn, develop a professional line booking system module, so in many hotel reservation companies stand out. Second, integration, and and further development of core strength and expertise to form all the elements related to the continuous professional breakthroughs in space. HP’s technical strength in the experience of the so-called market-oriented professional orientation and then begin the technical development effort, this deep understanding of the development of personal computers to enable the application of the traditional start of the mouse, touch monitor to be a progressive direction. Another example is the “big vision” Home Textiles, which the colors, fabrics and other more stylish and elegant fashion sense subdivided into simple, elegant, neo-classical pastoral flavor and low-key luxury, and then expand the professional platform for the creation of professional standards or higher to build,””Great vision bo male heart in the textile industry and fashion industry to cooperate with the domestic apparel designers that signed with France, Germany, Denmark and other excellent long-term alliance design studio in 2005, is the world’s largest Decal design and production company co-flower design, these high professional relevance across a range of areas of industrial cooperation”to”great vision and standards of professional achievement was forging more difficult to cross, creating a tremendous market broad power customers to the brand to achieve the value of thorough reflection dripping.

1, the formation of the mainstream. As the first to antique tiles into the mainstream market aesthetic Group, a unit of Polo brand shall be typical of such a strategy. While some regional brands in scattered markets in the concept of a simple rustic tile effect of the operation, an attempt to create a brand, market segmentation, response from the side effects Polished the mainstream market, the Marco Polo did not antique tiles as a kind of concept to intentionally added a kind of difference to their simple elements, such as color, pattern, pattern, etc., but the concept of the antique system of excavation and extension of terms from the perspective of deep cultural meaning of life tiles, artistic and classical aesthetic value of the component elements of many products have penetrated the most exquisite artistic skill, from raw materials, design, creativity, structure, etc. are all demonstrate the art of living needs. Once the cultural meaning of this great brand products for the consumer market, its real value will soon become consumers of the value of the potential demand to fulfill his purpose. Today’s tile market, began to retreat Polished seems to second-line, antique tiles in the short-term development potential in the mainstream market became obvious the mainstream, such as to suit diverse, easy to mix, taste even more features will soon be leading the category heads of market trends, such as Dongpeng Ceramic • Dream Home “perfect” space debut, causing the market is very concerned about this space by the combination of nearly 10 antique tiles, constructed in the space, atmosphere, creating, jewelry different characteristics such as layout, including the humanities, history and aesthetics of color. 2007, 70% of home improvement customers have to use antique tiles, and this development is the frequency of double-digit growth.

2, open future. A corporate philosophy and its significance not only to change the brand value of the consumption pattern of the past, but also in line with current consumption patterns, but also open new ways of life of future consumption. Therefore, the brand value of vertical integration in real life can inspire new ways of future consumption, in other words, can really play on the concept and vision of the future costs of living in the description and value with continuous vertical unit is filled with customer success value to meet an important part of this ring is not only related to the business and brand in existing markets wrestling results, more importantly, whether in the future, the market leader. From the current state of view, Huang Ming Solar outstanding representatives shall be of such models. In order to more clearly reflect the consumption patterns of future construction, Huang Ming Solar environmental optimization of vertical depth, showing the effect of their integration was very comprehensive and shocking, such as solar integrated building, solar cooker, solar energy glass, solar energy high power, solar dehumidification, solar desalination, solar air conditioning, etc., together reveal, interpret and enhance the health and future life is superior.

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