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General Motors is negotiating with potential investors after a few rounds, and ultimately hopes to save the Hummer brand will be closed by the end of fully eight, said on the 20th.

General Motors (GM’s) According to information from headquarters, officials said, Hummer (Hummer) brand will be closed by the end of the full eight.

20, General Motors’ Hummer (Hummer) brand spokesman, Nick’s former U.S. headquarters – Richard (Nick – Richard), to negotiate with potential investors after a few rounds, about 8 woleharyeomyeon Hummer brand, and ultimately, hope to save the interview said at the final close to completion. Currently, Nick’s brand (Chevrolet), GM’s heavy snowfall sector has been transferred to the head of a blessing.

February 24, General Motors headquarters in Detroit, Sichuan Tengzhong heommeoui announced the schedule for failures to complete the acquisition, the deal is that GM will shut down gradually heommeoui operations, will fail.

India, Russia, the two Gulf Arab investors in the next, but have expressed interest in buying the Hummer brand, GM, after six months, said it would consider selling opportunities, and the Hummer brand to come to the end 18 years of civil operation itself Disable the end.

The report shows that only 4 years of graduation, age 27, marrying young, if the monthly repayment amount by up to 9000 yuan terms, just the young people to work together to repay the mortgage even if two people need 15 years to also clear. This monthly mortgage payment of more than 9000 yuan, far exceeding the normal capacity of the first groups, purchase, repayment revenue is more than the warning line.

Beijing earlier age buyers, not only led to pressure younger buyers, but also to promote long-term shortage of Beijing real estate market conditions, so that high prices have come down hard to regulate.

Some experts believe that young people in how to slow the demand for home buyers rely on parents too early, smooth first-time parents who entered the community when the “temporary no room” in panic, will be the healthy development of Beijing real estate market trends key.

Beijing’s first suite loans The average age of only 27 years old, while Japan and Germany for the first time home buyers, the average age was 42 years old, more than 30 years of age in the United States ability to purchase only the economy. The data make Beijing premature and over-reliance on young people, parents and the power of purchase.

Homelink Real Estate Market Research Center, Everbright Bank joined hands with the introduction of the “secondary mortgage analysis of Beijing,” published the latest statistics. The report shows that in recent years, Beijing’s average age of buyers has declined in the trend, especially for those who purchase mortgages, the average age of 34 years from 2007, all the way down to the 27-year-old in 2010.

Currently, just Chinese graduates a monthly salary of about 3000-5000 per hour, working a few years later, the young white-collar part of the monthly income is expected to reach 10,000 yuan. According to the current Beijing Fourth, Fifth Ring Road, 20,000 yuan per square meter within the price basis, an area of 80 square meters for the average residential consumption of 1.6 million yuan needs.

So, some people Hummer’s “end” due to high fuel consumption vehicles fate, but this is not the only factor forcing out its then?

“Hummer is a niche brands, niche brands operating there have been difficulties.” Global management consulting firm AT Kearney vice president, managing director of Sun Jian said China, as they are not as popular brands, with different segments market multiple product lines, “East West, light does not shine, even if a product problem, add other products can also be achieved.”

Indeed, the Hummer’s product line is a single, only SUV model and is divided into H1, H2, H3 series, together with the slow pace of product updates, H1 product in late 2006 has stopped production. “For enterprises, the scale is very important, but niche brands generally do not scale, and broaden the product line is not good, if they make the slightest mistake, operational risk will be great.” Sun Jian said.

However, a minority in the automotive industry, the brand, there are some business tactics are. Porsche is a good example. Financial problems in 2000, the Porsche SUV introduced in 2002 models – the Cayenne, Cayenne-be hot then, Porsche also makes a smooth turn around. Sun Jian that “the minority should also pay attention to market changes in the brand, to keep abreast of consumer preferences, time to adjust the production line to meet market demand, which is the Porsche of successful experience, but also the failure of the Hummer.”

In fact, the Hummer’s life is still quite wonderful. Hummer cars in 1979, the U.S. military forces and equipment had been used in the Persian Gulf war 20 years ago, in addition to command vehicles, there are drag gun carriage, radio communications vehicles, ambulances, mobile repair vehicles and distortion such as bullet-proof box truck vehicle. As the market demand changes slowly toward civilian Hummer. 1992, began selling a civilian Hummer, the U.S. film star Arnold Schwarzenegger became the first civilian Hummer vehicle owner. It also laid a Hummer consumer group orientation: the rich, tough guy, and enjoys popular support.

In 1999, the General Motors Hummer brand from the owner – AMG company acquired the right to use the Hummer trademark and production rights, but in a few years after GM’s, the era of high oil prices, as high fuel consumption cars representatives, Hummer drew protests from environmentalists, American society and even formed a “wave of anti-Hummer.”

Followed naturally Hummer sales steadily decline. According to statistics, in 2006, HUMMER sales in the U.S. market more than 70,000, but in 2007, Hummer sales began to decline: in 2007 fell 22%; 2008, down 51%; 2009, down 64 %. First half of 2010, HUMMER sales in the U.S. market fell to 16,158, compared with the same period in 2009 decreased by 60%.

However, progress has been made after the brand was not sold well, after more than a year, only Saab (SAAB) was sold to Beijing Automotive Group and the Dutch Spyker; Opel in selling interest after repeated after it was common decided to keep them down, and Pontiac, Saturn and other brands are not the final message.

Of course, the Hummer also has a common focus of hot selling, while China’s Sichuan Tengzhong once considered the savior of Hummer.

Is able to operate in the good Teng Hummer voices of doubt, the October 9, 2009, General Motors or with Tengzhong business on GM’s Hummer sale of high-end signed a definitive agreement. After the two sides claimed to be only the approval of relevant government departments. But considering the price and bring the Hummer brand image processing problems, February 25, 2010 in respect Teng suddenly announced the acquisition of Hummer failure.
The dramatic turning point, making domestic and foreign media have been shouting the arrival of Chinese companies overseas M & A voice stopped short times, the whole acquisition process is more like a “playing circus” performance. Since then, from India, Russia and the Arab countries investors have also expressed interest in buying the Hummer brand, but the relevant negotiations have failed to adhere to the last step.

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